The Inclusive Beauty Manifesto

8 week programme to a body positive and inclusive beauty business
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Welcome to a beauty course like no other! Are you ready to disrupt the beauty industry, celebrate diversity, and build a business that empowers everyone? "The Inclusive Beauty Manifesto" is your roadmap to becoming a trailblazer in the world of beauty.

Does any of this sound familiar?

As a dedicated beauty business owner, your primary goal is to provide an exceptional experience that empowers your clients. However, navigating the ever-evolving beauty landscape comes with its own set of concerns and obstacles:  

  • You want to embrace body positivity and inclusion, don't understand the financial cost of these efforts. You wonder how to create a more inclusive environment without compromising your profitability.
  • You want to be more inclusive, but you often feel overwhelmed about where to start and fear making mistakes.
  • Acquiring new clients is a constant challenge, and increasing existing clients' spending is often difficult.
  • Standing out in the saturated beauty industry is a struggle, and it's difficult to differentiate your business from competitors.
  • Investing in stock for additional revenue can be a significant financial risk, with no guarantees of selling all the products

The Overwhelming Challenge of Change

I know you understand the importance of inclusion and you want to create a space where every client feels valued, respected, and empowered. The desire is there, but you're not quite sure where to begin. It's not about just ticking a box; it's about making a real, positive impact. But the thought of getting it wrong, of inadvertently excluding someone, can be paralysing.  

Navigating inclusivity in today's world can be overwhelming. The rules seem to shift constantly, and it's challenging to keep up. You want to do right by your clients, but the fear of making a misstep is real. The beauty industry is filled with so much potential, but it's also a minefield of uncertainty.  

The Inclusive Beauty Manifesto is your Compass. It's not just a course; it's your guiding light in the journey towards true inclusion. We understand that you want to make a difference, but you might feel lost or uncertain about where to start. This course is designed to provide you with the knowledge, tools, and support you need to take those first steps with confidence.  

By joining us, you'll discover that inclusivity isn't a daunting puzzle; it's a transformative process. At the heart of the course is a commitment to embracing and celebrating beauty in all its forms. We believe that beauty is not one-size-fits-all; it's diverse, unique, and deeply personal. But we also recognise that the journey to self-acceptance and body positivity is not always easy.  This course goes beyond the surface of beauty. It delves into the complex world of body image, providing you with a deep understanding of the challenges that exist and that often impact both you and your clients.  Our aim is clear: we want to empower you with the knowledge and tools to not only build your own body confidence and self-esteem but also to extend that empowerment to your clients. Because when you understand the struggles, you can be a better ally and support system for those who seek your services.  Throughout this course, you'll gain insights, strategies, and a compassionate perspective that will enable you to foster a more inclusive, body-positive environment in your beauty business. You'll learn how to create a safe and welcoming space for clients of all body types and backgrounds, allowing them to feel valued, respected, and beautiful just as they are.

We'll help you turn that urge to be inclusive into concrete actions that resonate with your clients. You'll learn not just how to avoid exclusion but how to create a truly inclusive environment that enhances the well-being of everyone who walks through your door.  Together, we'll break down the barriers that have held you back. We'll navigate the complexities of inclusion so you can embrace this change with open arms. It's time to overcome the overwhelm and become a beacon of inclusivity in the beauty industry.  Don't let uncertainty hold you back. Join us in "The Inclusive Beauty Manifesto" and empower your business and your clients in ways you never thought possible!

Embracing inclusion & body positivity isn't just a moral choice; it's a strategic one...

Increased Profitability:

Did you know that businesses that prioritize inclusivity are 35% more profitable? By opening your doors to a diverse clientele, you're tapping into a market that's not only underserved but also eager for an inclusive beauty experience. It's not just about being "politically correct"; it's about boosting your bottom line

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Attracting a Variety of Clients:

Inclusivity is the key to welcoming clients from all walks of life. When your beauty business becomes a safe, inclusive space, it becomes a magnet for individuals who have long been seeking a beauty haven where they feel valued and respected. By fostering an inclusive environment, you're expanding your client base and opening your doors to a wider array of beautiful souls..

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Building client loyalty

Inclusive businesses create loyal clients. When individuals discover a beauty sanctuary where they feel truly seen and celebrated, they become more than just customers; they become advocates. They spend more on services and products, and they eagerly share their newfound beauty haven with friends and family. This not only boosts your revenue but also increases referrals and client retention.

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A Ripple Effect of Positivity

Your commitment to inclusivity goes beyond profit. It sends a powerful message that beauty is for everyone. It challenges norms, dismantles barriers, and fosters a culture of acceptance. By choosing inclusivity, you're not just transforming your business; you're making a positive impact on the beauty industry and society at large.

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Are you ready to transform your beauty business into a space of inclusion and body positivity?

This comprehensive course consists of engaging self-study online video sessions.  Each session with Amy gives you an immersive and interactive learning experience. The Facebook Group, The Rebellion Collective gives you a safe space to ask questions and learn at your own pace.

This course encompasses a wide range of inclusion considerations, including clients living with disabilities, neurodivergent clients, clients in different size bodies, and considerations related to race, religion, and LGBTQAI+ clients. You'll gain the knowledge and skills to cater to diverse needs. Upon completing the course, you won't just have a checklist of inclusive practices; you'll have a profound understanding of how individuals experience the world differently. This insight will continue to shape your business long after the course ends, enabling you to create lasting change in the beauty industry.  

It includes some fantastic bonus sessions with guest experts who share their lived experience within the industry aswell as additional training and resources.

Join us in "The Inclusive Beauty Manifesto" and embark on a transformative journey that celebrates beauty in all its forms, empowers your clients, and elevates your business to new heights of inclusion and profitability.  

Here is what we cover:

1. The Beauty Business Inclusion Cycle: Understand the journey of inclusion within your beauty business.

2. Beauty Standards & their consequences:
Explore the impact of beauty standards on mental well-being, both for you and your clients and learn skills to improve your own body image and clients

3. Building a Body Positive Mindset:
Learn how to cultivate a mindset that celebrates every body including you.

4. Creating an Inclusive Business:
Discover actionable steps to make your business more inclusive

5. Inclusive Marketing:
Craft marketing strategies that resonate with diverse audiences.

6. Building in inclusion:
Understand how to integrate inclusion into your business decisions. 

7. Inclusion and your values:
Foster an inclusive workplace culture and teamwork

8.Ongoing Development:
Assess your progress and explore further avenues for growth.

DONT MISS OUT ON THESE EXTRA BONUS'S WHEN YOU ENROLL...

Website and Social Media Audit Checklist 

Unleash the full potential of your online presence with our exclusive bonus - a comprehensive website and social media audit checklist. Amy will show you how to evaluate your digital footprint, offering valuable insights to enhance your online inclusion and engagement. Transform your online platforms into dynamic spaces that resonate with your diverse clientele.

Sensory Experience eBook
(Worth 9.99)

Immerse your clients in an unforgettable sensory journey with our exclusive eBook. Discover the art of creating sensory experiences that captivate and elevate your clients' well-being. From soothing scents to harmonious sounds, this eBook is your guide to crafting an atmosphere that transcends the ordinary and leaves a lasting impression.

Body Positive Quote Bundle
(Worth 9.99)

Inject inspiration into your workspace with our downloadable Body Positive Quote Bundle. These empowering quotes celebrate beauty in all its forms and serve as daily reminders of the impact you're making in the beauty industry. Display them proudly and infuse your workspace with positivity, creating a welcoming haven for all who enter.

FREQUENTLY ASKED QUESTIONS

The course investment is £299. This fee covers all 8 modules, access to course materials, downloadable resources, and exclusive membership in our supportive community. Additionally, you'll receive ongoing support and access to any course updates

There are options to include a social media and website audit & action plan 1-2-1 in depth business development sessions but these are a bolt on. During the course, you may want to allocate a budget for optional materials like recommended books or additional resources to enhance your learning experience. However, there are no mandatory extra costs beyond the course fee.

We recommend setting aside approximately 2 hours per week for course-related activities, including the weekly video if you choose to do a bit at  a time. However, if you want to set aside time to learn in one go we would recommend two days to keep it manageable for your learning. We understand that your time is valuable, and we've designed the course to be manageable alongside your busy schedule.

In addition to the training content, you'll have access to a private community of like-minded beauty professionals, where you can ask questions, share insights, and network. Amy hosts this group. We also offer email support to address any course-related queries promptly. The training sessions will be available as audio and written text aswell as the original video so that you can learn in whichever way suits you best.

By the end of the course, you'll gain the knowledge and skills to make your beauty business more inclusive, fostering a positive impact on your clients' self-esteem and overall well-being. You'll be equipped to create a more profitable and fulfilling beauty business that resonates with diverse clientele. The course also provides you with a holistic perspective on inclusion and empathy, which will continue to benefit you personally and professionally long after the course concludes.

"The Inclusive Beauty Manifesto" is designed to cater to a diverse range of experience levels. Whether you're a seasoned beauty professional looking to enhance your business or just starting out in the industry, our course offers valuable insights and practical strategies that can be adapted to your unique journey.

Yes the course is accredited by Centre of CPD and endorsed by HABIA. Upon successfully completing the course, you will receive a certification of completion, which you can proudly display in your beauty business to showcase your commitment to inclusivity and empowerment.

Research shows that 60% of adult women and 40% of adult men have a negative body image. And that doesn't account for any of the people who identify in other areas of the LGBTQAI+ community. Further to the 1.25 million people in the UK have an eating disorder. So it is a really big issue and together we have the opportunity to make a huge impact on the way people feel about themselves.

The course is hosted in an online learning platform for you to login at your convenience. 

Choose from three options when you enroll

You can choose to do the course content and add either body confidence coaching sessions and/or business development sessions. Read below to find out more. 

Dive into the Course at Your Own Pace

You can choose to dive into the course implement what you learn at your own speed. The comprehensive content and resources will empower you to reshape your beauty business and inspire positive change.  Or you can add some extra coaching sessions. Select the option that aligns best with your goals and aspirations on this exciting journey toward inclusion and empowerment.

Elevate Your Personal Growth with Body Confidence Coaching Sessions

Enhance your journey to body positivity and personal empowerment by adding four dedicated body confidence coaching sessions. Amy will work closely with you to boost your self-esteem, reshape your body image, and provide tools for lasting self-acceptance.

Turbocharge Your Business with Business Development Sessions

If you're looking to revolutionise your beauty business, consider adding two intensive 90-minute business development sessions. Amy will guide you in implementing practical changes, marketing strategies, and inclusive practices that will take your business to new heights.

Course Pricing

Inclusive Beauty Manifesto Pay in Full

£299

Buy Now

Inclusive Beauty Manifesto payment plan

3 payments of

£99.66

per month

Buy Now

Course plus one type of coaching

£498

  • Upgrade to EITHER 2 x 90 min Business Development sessions OR 4 x 1-2-1 Body Confidence Coaching Calls (Rebel Unleashed)

Buy Now

Course plus one type of coaching payment plan

3 payments of

£166

per month

  • Upgrade to EITHER 2 x 90 Min Business Development sessions OR 4 x 1-2-1 Body Confidence Coaching Calls (Rebel Unleashed)

Buy Now

Course plus both coaching pay in full

£697

  • Upgrade to 2 x 90 min Business Development sessions AND 4 x 1-2-1 Body Confidence Coaching Calls (Rebel Unleashed)

Buy Now

Course plus both coaching payment plan

3 payments of

£232.33

per month

  • Upgrade to 2 x 90 Min Business Development sessions AND 4 x 1-2-1 Body Confidence Coaching Calls (Rebel Unleashed)

Buy Now

Amy Bates

With an award-winning career in bridal beauty, Amy is a true rebel in the beauty industry. After a dedicated career as a police officer, Amy moved to Bridal Hair & Makeup Artistry in 2011. Little did she know that her transition would lead to profound transformations for both herself and her clients. Amy's values have always been about empowering individuals to embrace their unique beauty. 

After qualifying as a body confidence coach, Amy has contributed her insights to Professional Beauty Magazine and the Beauty Business Journal. As an awards judge for the Most Inclusive business Award, she champions diversity and inclusion at every turn. Amy is a public speaker. Her talks include body confidence and the creation of body-positive, inclusive businesses, inspiring audiences to embrace beauty beyond conventions. Amy is the producer of the "I am a beauty rebel" podcast and the visionary founder of The Beauty Rebellion (Academy). Her vision extends beyond treatments; it's about transforming lives through education and representation.

The Beauty Rebellion is a movement that aims to liberate body image and emotional wellbeing, inspiring a world that values diversity and authenticity. It educates beauty professionals in nurturing their clients' self-esteem and championing body confidence. It's about effecting change in the beauty industry, redefining beauty standards, and equipping the next generation with the tools to combat societal pressures around body image.